Elliott Gibb

I’m Head of Design for Core Experiences & Integrity at Grab, in Singapore. I lead product design for the consumer app, loyalty, communications, customer support and integrity. More than 52 million people transact on Grab every month.

Before this I co-founded Mercu, which let frontline workers apply for jobs and book interviews over WhatsApp and SMS. Sequoia Capital and 500 Global invested US$2.2M. JD Sports used it to hire 1,500 Christmas staff from 40,000 applicants in two weeks.

Work

2025 to now. Grab. Head of Design, Core Experiences & Integrity.

2021 to 2025. Mercu. Co-founder. Customers included KFC, Pizza Hut, Lufthansa and Decathlon.

2020 to 2021. Grab. Senior Design Manager, Payments. Wallets across Southeast Asia, the GrabPay Card, remittance and payment rails.

2019 to 2020. Grab. Senior Design Manager, Transport. Rides, pooled rides, mass transit and premium.

2017 to 2019. Grab. Senior, then Lead Product Designer, Transport. The booking flow and mass transit.

2015 to 2017. Borne, London. Lead Product Designer. A team of three and more than 15 projects on iOS, Android and web.

2014 to 2015. Freelance, London. Product design for startups in North America, Europe and the Middle East.

2012 to 2014. Socialive, London. Founder and Head of Product. An angel-funded social platform for real-world relationships. It’s how I got into product design.

Questions

Who is Elliott Gibb?

A product designer in Singapore. Elliott runs design for Core Experiences & Integrity at Grab and co-founded Mercu, a Sequoia-backed hiring startup.

What is Mercu?

Software for high-volume hiring in frontline industries, run through messaging apps. Elliott Gibb and Jascha Zittel co-founded it in 2021.

How long has Elliott Gibb worked at Grab?

Elliott joined in 2017, left to start Mercu in 2021 and came back in November 2025.

How do I contact Elliott Gibb?

On LinkedIn.